Like many, I want my dinner to appear in my kitchen as soon as I come home. That desire can become reality if someone decides to create a food delivery app for a restaurant. Where can I begin the process of building a food delivery app? Read this article and contact us to discuss the details.
Our company has successfully launched on-demand service apps in the USA, and we want to share our experience with you! In this post, you will find a brief food delivery app development guide. We will discuss the various types of food delivery services, examine how they work, and estimate general prices.
Online food delivery market state
In July 2017, Cowen and Company carried out research to identify the most popular food delivery apps among US internet users. The research concluded that the two most widely used applications are GrubHub and UberEats. As of May 2017, they had 15 million and 9 million active users, respectively.
Despite a rich diversity of online food delivery options in the USA, other countries lack the same access to similar apps. People who want to eat at home but feel as if they are at their favorite restaurant, are forced to stay hungry because there isn’t a food delivery option in their city.
Food delivery service types
This market wouldn’t have grown quite so large had it not been for the various types of food delivery apps. All of the apps provide quick, online access to menus and discounts, offer convenient payment options, and feature real-time delivery tracking. However, app models such as aggregators, new delivery apps, and full-stack apps apply to different purposes.
The aggregator model emerged early and solved the problem of not having the necessary resources to gather chosen restaurants together and allow diners to compare offers. In the aggregator model, users are able to access one portal and order from their favorite restaurants, receiving their favorite dishes. The disadvantage of this model is that the restaurant is also responsible for the delivery of the food; therefore, it takes more time for the dish to get from the cook to the customer. The app owner only provides order processing; the restaurant is responsible for cooking and delivery.
The new delivery apps, unlike the aggregators, are responsible for food distribution in addition to helping the restaurant manage the orders. The orders come to the administrator who allocates them between the couriers and sends a request to the restaurant kitchen to cook the dish. These delivery and order apps are beneficial for new restaurant promotion and for restaurants without delivery service. It costs more to cooperate in this way; however, only a few restaurants have a delivery system in place, so services such as the new delivery apps are a great opportunity for restaurants to their dedicate time to cooking.
The full-stack delivery services run the entire process, from cooking to receiving payment. This system’s integration requires a lot of time because such services are usually divided into three interconnected apps: one for the courier, another for the restaurant, and yet another for the consumer. This design helps to meet the needs of all parties. At the start of the process, the order moves automatically from the customer to the restaurant. The manager is notified about the new request, and the kitchen is able to start cooking immediately. When the meal is ready, the restaurant ensures that the order is visible to the couriers that are waiting nearby. The courier chooses what to deliver and finally ends the cycle by arriving at the door of the consumer.
How do food delivery apps work?
Food delivery apps provide convenience and opportunity to many. They are a great way for a person or a family to cope with their busy lives and not enough time to cook. Deliverers get a great chance to earn some money using only their driver’s license. Additionally, restaurants become accessible online thanks to the service.
To understand how the system works, it is important to see how each of its parts behaves.
The customer plays a central role in the system. His or her actions are quite predictable, and the general model is as follows:
The courier wants to receive more delivery requests. Their steps should include the following:
Clearly, delivery apps can’t exist without restaurants. Each restaurant should control the process throughout all stages, from getting the app to leaving feedback. The process should include:
Food delivery app development steps
Creating the three different parts (consumer, courier, and restaurant) of the app is complicated. If you want your service to be profitable and your app to be recognizable, then you should invest money and time. Therefore, we advise turning to professionals for help. They will work to devise the entire development process and will make it efficient.
Here are the key steps to app development that we use in our company:
At this step, you should understand what you want and how you plan to get it. It’s time to determine your target audience and which of their problems your app will solve.
In March 2018, Cowen and Company deduced a formula for the best food delivery app, determining that it should be urban-oriented, have a greater focus on delivery, and have a minimum average delivery sum of $15–20.
You should understand that each of the three parties involved in the delivery process require the consideration of their unique points of view. The customer wants to get food quickly in the fewest number of steps and by paying as little money as possible. The courier opens the app in order to see the map with pick-up and drop-off locations as well as an optimal route. The restaurant wants to have a convenient admin panel in order to instantly receive orders after consumer placement as well as for the management of dishes and orders.
At this point, you should identify your rivals, study the target market, and analyze popular cuisines for delivery in your region. Make sure you offer a unique service that is not a copy of those that already exist. Maybe you are unique because you deliver creatively, faster than anyone, offer exotic cuisines for a particular region, or you are keen on ecology and trying to save the planet. All in all, it is important to try to be different.
Your business analyst’s goal at this step is to create a report that details all available information about your main rivals, prospective restaurants you might work, and regions in need of your service. The more detailed the report, the smoother the process.
This step is comprised of three parts. The first part is sketching—meaning, drawing a visual concept of your app. The sketch shouldn’t present a real app in detail; instead, it should contain only the main features and basic structure.
The second part is wireframing—meaning, creating a mock-up of the app. Some designers use Photoshop, but there are some programs out there that specialize in wireframing, such as Balsamiq, Sketch, Adobe XD, or Figma. Through the use of these programs, you can not only create a visual representation of your app but also demonstrate some basic functionality.
The third part of the design process is making a full prototype that shows how the app will work. The clicks should lead the user to the right screens and cause the right actions.
Design should be convenient. If it’s difficult to use your app, the user is aware of it within a couple of seconds, potentially resulting in a loss of buyers. Pay attention to the right content. Don’t present a dish as unique if the user can find it in the next restaurant. Refresh information about discounts daily to avoid users feeling cheated by out-of-date promotions. Avoid putting annoying ad banners on every page, even if you think they’re effective at bringing in customers. Believe me, they’re not!
The development step consists of two parts: front end and back end.
The front end is what the users see on their screens. Android versions of apps are usually written in Java, whereas iOS apps are developed using Swift or Objective-C. If you choose to develop a cross-platform app, you can use React Native.
Q & A
Proper testing at every step of development saves you time, money, and users. The competition is tough, and if customers don’t like something, they will find a better app. So, before launch, it is important for a testing team and developers to conduct alpha testing. Don’t forget about beta testing, either. Ask a couple of restaurants to collaborate with you and let real people find the holes and disadvantages that your team didn’t notice.
Deployment consists of all the actions necessary to make an app available for users. You have to upload it to the App Store and Google Play. Publication on Google Play is much easier because the service doesn’t review new applications. The App Store’s policy is different, as it always checks and must approve an app before launch. The review process usually takes a week or more.
Updating & feedback processing
The launch, or release, is not an end-point to your app’s life cycle. After appearing in markets, try to keep your app up-to-date. Listen to your audience, add new features, and improve the design. Keep the app compatible with the new versions of operating systems. Even if there is nothing new to add, update the code.
How much does it cost to create a food delivery app?
Start creating your app by building a minimum viable product (or MVP) that contains only the most important features. Our business analyst calculated the approximate cost of an MVP project. Remember that total prices may be higher, depending on added features.
Creating a food delivery app to improve your business is a good idea, especially given the achievements of other popular apps.
GrubHub was one of the first online food delivery services in the world. It was founded in 2004 and reformed the entire restaurant industry. GrubHub swiftly gained popularity and didn’t stop there; the founders have been constantly keeping their app up-to-date. Take a look at some of the features that explain its enduring influence:
- Appeared rather early and had no alternatives
- Works with almost every restaurant in the city
- Offers coupons for some restaurants
- Users can rate restaurants to let future diners know whether they are worth visiting
- Shows the average price of the dishes at the restaurants
- Estimates delivery time based on your location
Food delivery is the most rapidly growing sector of Uber’s business. UberEats came out a bit later than GrubHub and Uber helped to promote it, as some links in Uber took users to UberEats. Now, the roles have reversed, and UberEats markets Uber’s other services. Some reasons for its popularity include:
One more example of a successful delivery app is Gourmet Runner—an app providing restaurants with drivers. We were happy to interview its founder.
Denisov told us about the app’s key concept and gave some advice on how to improve such an app:
- Don’t try to put everything on one screen. This will make your app inconvenient. It is better to place every feature on a new screen.
- Think about what will prove the delivery has been made. Ask customers to put a signature on the courier’s device. Your developers can create this feature themselves or use some ready-made technologies.
- Make the route building automatic. Integration with online maps will make your app convenient for the couriers.
- Offer your clients a choice of drinks, sauces, or desserts before they confirm the order. This will increase the average bill.
- Offer more options for payments.
- Deliver faster than your competitors.
- Don’t wait for restaurants to start asking you to deliver their meals. Approach them.
- Try to offer smaller service fees to restaurants.
How do they make money?
Apps, such as those mentioned above, may generate revenue in four ways. When you are developing your app, you can pick one source of income or combine some of them:
Fixed commission rates
Service owners charge a commission for every order, and restaurants pay a fixed sum or percent of every order. The size of the commission depends on the state of the market.
Promotion by delivery app platforms is what some restaurants desire when starting their relationship with you. These restaurants pay a higher commission and appear at the top of the rankings for a limited time. In some cases, such partnerships include special discounts, extra features, and advertisements.
The customers pay an additional percentage as delivery fee. This guarantees the quality of service and delivery right to your doorstep. The money goes to the couriers, and the service receives a small part of it as well.
Rush hours and bad weather
This method can be combined with others. How does it work? The customer is charged an additional sum that varies depending on the number of currently placed orders.
As you may have already guessed, this method is helpful when there are a lot of orders in the system at the same time. Such situations usually happen when it’s time to have dinner or when there is bad weather. These hours usually include 11:00–14:00, when everyone is waiting to have lunch, and 17:00–21:30, when people order dinner on their way home from work. The weekend is also a busy time.
Build your food delivery app with us
Delegate cooking dinner to the professionals and solve a large-scale problem by creating a food delivery app. Ready to open an on-demand food delivery service? Contact us today to get some skilled advice.