So you have made a mobile app (game, delivery service or photo editor). Now is the time to deal with mobile marketing automation. You start looking for some articles about mobile marketing, reading about the instruments, finding some interesting cases. Then you try to apply received theory in practice, but the result doesn’t satisfy you. So how do you attract the organic users from the search? Which instrument to use?
You need ASO. A modern user applies search requests. According to Apple, 65% of downloads on App Store falls on search requests. To find a user you need to think like a user.
How to find your app in the store? Use the key inquiries which users use themselves. To estimate key inquiry efficiency correctly, you need to have mobile marketing strategies for analytics. ASOdesk solves the problem of ASO strategy conducting in App Store and Google Play
Accuracy. We show the number of users who come for a certain search request per day. The data is based on search request suggestions in the app store and on the results of campaigns which lead the app to the top. Every day our clients order the promotion of their apps to the top-3, using the incentive installs. These kinds of campaigns let us know how many people come from the requests, with the 20% error. No approximate amounts from 1 to 10. Now you can choose the keywords for your apps efficiently and see the results.
Actuality. Every 4 days we update the traffic scale, which helps us to monitor trends and fresh data. Creating a marketing campaign keep in mind the seasonal things like vocational season, new TV episodes season, winter activities, etc.
Analytics is only based on the data of such mobile app stores as App Store and Google Play. ASOdesk is not using data of context networks, and it’s a very unique mobile market app.
This is a platform for keywords analytics. The strength of ASOdesk is a unique algorithm, created by the professional mathematicians from Moscow Institute of Physics and Technology. The platform consists of 6 modules for the full-grown conduct of ASO strategy – from its creation to the data analysis. Here’s a little something about every module.
Have you done a research and collected a semantic core? How to understand what key request to choose? Is it popular among the users and how big is the competition? In the module called Statistics, there is approximate data (maximum error is 20%) on every key request. You can see how many users come on the current request every day. You will also find out which place our app takes according to this or that request. The data update takes place once a day.
How to use:
Monitoring – is a handy visual instrument for competitive tracking of the rivals by the keywords. It can help you to make right decisions, for example, is all you do is correct and helps or doesn’t help your growth, and you need to try harder (according to your marketing strategy).
How to use:
Good reviews are the key to success. In the module called Reviews you can:
The integration of the reviews into the slack will be available soon.
The module called Competitors can contain all the rivals who you determine for yourself and can follow their moving on the top. To learn by opponents’ mistakes and vice versa is to adopt their successful practices.
How to use:
Organic Report module shows:
Let’s take any app and see how the Organic Report looks like:
The sales funnel consists of 3 parts:
App Profile will show you:
You can order the search request promotion here. You set the campaign yourself (the system will offer you the most suitable number of installs) and pay with the card – you will reach Top 3. We do not purchase but supply our incentive traffic.
It is pretty simple:
ASOdesk is a full-grown platform for mobile app marketing. It allows you to work with the search requests efficiently, monitor your reviews, your rivals’ profiles and promote the key requests.