The public sector is a crucial part of every society and every economy. It is represented by various public sector organizations that are run by a government and aimed to provide multiple services for people of a country. Those services cannot be provided by private entrepreneurs as they seek for the good of society, not for the benefit of just one person. Depending on what is the public sector for each system, it may include education, health care, public transportation, all types of social infrastructure, police and military, etc. Though it is not a business model and mainly funded by taxation, the public sector is a huge part of the economy in each country and one of the leading employers for all types of officials, doctors, teachers and other workers. As they are a part of a massive system, government, public sector organizations are usually one of the latest adopters of technology. However, nowadays it is vital to go online and be mobile for any organization because the Internet drives our world as never before. According to different analytics, the upcoming year 2017 will be a historical benchmark. First of all, users will generate more traffic than during all previous years of existence of the Internet in total. Secondly, mobile devices will generate around 68% of all Internet traffic. So one can’t deny a need of being presented online.
And one of the best ways to do that is to create an own native mobile app. A native mobile app is an app designed and coded for a specific device in a particular programming language. They characterized by a user-friendly interface, ability to work offline and to access different functionality of a gadget, like a camera, microphone, contacts, etc. They send you push notifications on every important piece of information or message. But native mobile application development requires time and money sources because you would have to create duplicate versions of each operation system. Though we have to admit that there is no better solution now for business, NGO or public sector in delivering information, services or goods. Public sector organizations can build stronger connections between citizens and governments just with the help of a mobile app.
So let’s review primary reasons why public sector organizations should have a native mobile app as soon as possible.
Public sector serves people, people are using smartphones, so the best way to connect the public sector and its beneficiaries is a smartphone. That’s how a rough logic looks like. But if to be serious, smartphones now are as necessary for survival as food or drinking water; many refugee cases prove that. No matter if you like it or not, the World goes mobile. Back in 2014, there were already more mobile devices than people in the world, and they are multiplying five times faster than we are. The more people on the Earth are using mobile gadgets, the more public sector will have to adopt it to communicate, provide services, claim funds or documents. So this leads us to another point.
Mobile apps can sufficiently reduce administrative expenses by replacing manual tasks and tons of paperwork by digitalizing it. When it comes to simple systematic work, algorithms are better than people, let’s face it. So a lot of budget money can be saved just by standardization and automation of lifecycle of public sector organizations, and delivering these services in a user-friendly mobile app. That saves work hours of both clerks and citizens, simplifies payment processes and reduce costs for physical maintaining of offices and people responsible for such operations.
Mobile apps allow to collect all data from users, read citizens, in an automated way into a simple system and reliable storage. Forget about dusty archives and hours waiting for needed report or statistics; now they can be retrieved very easily from any place in the world. Another big plus is that all recorded digital information can be protected with cryptography and mirrored data centers, which provides data sovereignty. So negligence which often causes chaos are much lower in comparison with a workflow run by humans.
People like simplicity. The more simple and clear a procedure or a rule are, the more chances that people will do it at all. Users will appreciate standardized and automated processes with intuitive, consumer-like experience for sure. People are used to shopping and playing games online, so why not to prolong this experience into way public sector face citizens and provides them services? Introduce rules and requirements of the public sector by an already accustomed way, and people will take it for granted.
To make a long story short: mobile apps make our life faster. From web searches to paying taxes, everybody prefers to save time by using mobile gadgets. And for a government saved the time of its citizens mean that they can have spare time to think, invent, rest and enjoy their life. In a wider sense, that leads to more healthy and contemporary society with a strong feeling of self-respect and fair attitude towards the government. It also impacts on an international image. The level of digitalization is a good idea for any foreign investor: the more technologically developed country is, the higher chances that business will be successful are.
So to survive and be efficient, government and public sector organizations have to adopt mobile technologies that people are already using, and the best way to do that is through communicating with citizens by native mobile apps.
For example, we’ve developed a few products for the public sector. It is a large mobile app for teachers and pupils – ETBOOK . Meanwhile, we have also made software, such as Remote control software for preparation and carrying out competitions in informatics, an Information-analytical system for collecting and processing of the state statistical reporting, and Remote Education System and library.